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Brand and style guides

In order to establish and maintain a consistent and professional identity to our external audiences, Skidmore College has brand guides and usage restrictions for our logos and word marks. A strong brand bolsters our ability to recruit students that believe in our core values and want to be part of what we do, increases our national and international market value, and inspires friends and alumni to support our mission and vision.

For this purpose, the Office of Communications and Marketing has been charged to oversee, maintain and protect the Skidmore College brand. These documents are provided as a reference to our community, but all usage of the brand (logos, design elements, messaging, typography, and more) is under the governance of Communications and Marketing and is subject to review. 

Skidmore's logos are protected trademarks and may not be altered.

 

Colors

• Skidmore green – Pantone 3298
• Skidmore yellow – Pantone 109 
• Secondary colors: 
  • Secondary green – Pantone 7481
  • Contrast yellow – Pantone 7548 
  • Contrast green – Pantone 802
• Neutrals: 
  • Light gray – PMS 649 (40% tint for lighter) 
  • Green black – PMS 5606 

Use with Other Branding

Any use of College marks with other logos or trademarks must be approved by the Office of Communications and Marketing. 

Appropriateness

Students, alumni and fans may occasionally use the Skidmore logo(s) for internal business. Please note that Skidmore's official marks are never approved to be used alongside: 

• Alcoholic beverages
• Drugs
• Tobacco and tobacco-related products
• Inherently dangerous products, such as weaponry, firearms and explosives
• Obscene/Disparaging products that may damage Skidmore's reputation
• Gambling-related products
• Sexually suggestive products
• Profanity 
• Material that may be demeaning to individuals or institutions (including but not limited to racial, ethnic, gender, or disability-related matters).